About BCNU

BCNÜ (BE SEEIN’ YOU) is the brand name behind Aussie Born Lifestyle Label. 

BORN TO BE WORN®, our clothing is fashionable, casual and relaxed with a modern edge. BCNÜ sporty pieces and playful sportswear is made with attention-grabbing designs using bold colour’s that make a big impression, injecting new life to traditional sportswear & streetwear. Our gear is designed for the playful, edgy and sporty guy who digs original designs, bright colours and unique sportswear detail. 

WHERE CAN I BUY BCNÜ: The only destination you can buy original and authentic BCNÜ products is online at BCNUCLOTHING.COM
For your shopping convenience we offer Free Global Shipping* on our great selection of Active Fashion.  An added bonus of shopping online at BCNÜ is our 21 Day return policy.

#BESEEINYOU and show us how good you look in our gear!




At BCNÜ we believe that just because it’s sportswear doesn’t mean it has to be generic. We are constantly adding new designs, ensuring a fresh turnover of product in a broad range of Active Fashion, Underwear & Swimwear.

Once hooked on "BCNÜ" don’t think you can easily turn back. BCNÜ style is addictive, masculine, sporty & cheeky. It speaks out to every guy that is confident, stylish & wants to look good and feel good in what he's wearing.

Under the direction of strong design principles Paul Zack the Founder and Designer has carved an ever-growing niche for the brand in the market of ‘on trend’ Activewear, Underwear and Swimwear at accessible price points.




BCNÜ is an Aussie Company. We design locally in Sydney, Australia and our great gear is worn and loved by customers all round the world. 

BCNÜ started off as a simple idea in 2011. The train of thought; To fill a gap in the market with an effortlessly cool and stylish sportswear that didn’t seem to exist at the time. Now we are the fastest growing Active Fashion Label, reaching men in every corner of the globe through our online presence.


  • We believe in living an active lifestyle.
  • We believe that if you've worked hard to achieve your fitness results then you deserve better than average.
  • We believe in short shorts, swim briefs, swim shorts, bathing suits, swim suits or whatever the heck else you wanna call ‘em because we believe that if you’ve got a pair of those on, well, you must be doing something right.
  • We believe in the right your quads have to a life of freedom and sunshine.
  • We believe sweat shorts are the greatest innovation in lounging.
  • We believe that style and comfort go hand-in-hand
  • We believe in the weekend